Newsco is a Communication Experience Platform — digital signage, alerts and real-time data on one editorial canvas. Distributors and integrators who carry it are building a recurring revenue line, not chasing one-off hardware deals.
Tiered front-end margins on every license, plus deal-registration protection so the partner who sources the opportunity owns it from first call to renewal.
Newsco is sold as a per-endpoint subscription. Every screen you put on a wall pays you for the lifetime of the deployment — and signage deployments tend to live there for a decade.
Eight verticals, eight battle-tested narratives. We hand you the deck, the demo content, the procurement language and the reference customer — so you can be in a discovery call by week two.
Drag the dials. This is the same model our channel managers run on day-one calls — a 120-screen healthcare lobby fleet generates roughly seven figures of partner-side revenue across three years, with the recurring half locked to the partner who registered the deal.
"We stopped quoting screens. We started quoting five-year programs." — Northstar Integrations
Start on day one with self-serve enablement. Earn into the tiers that unlock deal protection, marketing co-investment, and executive sponsorship. Movement is annual — but a single closed deal can put you on the next rung.
For integrators evaluating the platform. Self-serve onboarding, demo NFR licenses, and access to the partner portal.
For integrators with a signage practice and active pipeline. Adds deal-reg protection, marketing funds, and a named channel manager.
For distributors leading multi-region rollouts. Adds rebates, executive sponsorship, and co-investment in vertical campaigns.
Each vertical ships with a decks-and-demo kit, a reference customer you can name, and procurement language tuned to that buying motion. Pick the two closest to your existing book and we'll resource the rest as you grow.
Tell us about your practice, your verticals and your existing book. We review every application personally.
Two-week structured kickoff — commercials, NFR licenses, demo environment, portal access, named channel manager.
Live training for your sellers and engineers. Vertical playbook chosen, reference customer assigned for partner-led calls.
First registered deal closes inside the first 90 days for 84% of partners. Our team rides along on discovery and demo.
Earn into Authorized and Premier. Co-invest in vertical campaigns, hire against the recurring revenue, expand into new regions.
We carried four signage platforms before Newsco. What we needed wasn't a better player — it was a publisher. The day we could walk into a healthcare procurement meeting with a finished playbook and a reference customer was the day our signage line stopped being a side hustle and started paying the lights.
The same materials our field team uses, ready for you to white-label or carry as-is. Unlocked the day your application is approved.
38 slides. The platform story, vertical playbooks and economics in one place.
Side-by-side framing against the eight platforms we see most often in bids.
Loaner displays, demo licenses, and a packaged demo loop for every vertical.
Self-paced certification for sellers and engineers. Tier-II unlocks Authorized.
We review every application personally — typically within 48 hours. If you're a strong fit you'll hear from a channel manager, not a form-letter. If we're not the right fit today, we'll tell you why and what we'd need to see next quarter.
Still missing something? A channel manager will work through the specifics on your kickoff call — and we'd rather answer it once, in person, than in a clause.
No. We expect serious partners to carry adjacent platforms — and we compete on merit. What we ask is that, when you carry Newsco into a deal, you carry the full story: licenses, services, the vertical playbook. That's how the economics work for both of us.
Registration locks the named opportunity to your firm for the window you choose (30/60/90 days by tier). If another partner — or our own direct team — runs against the same logo during that window, the deal still routes to you. Renewals stay with the originating partner co-term for the lifetime of the customer, provided you remain in good standing.
No. Newsco is hardware-agnostic and we don't carry inventory. You source displays, players and mounts through your existing distribution. We certify against the major players (Samsung, LG, BrightSign, Chrome OS, generic mini-PC) so you can lead with the BOM your customer already prefers.
The median time from application to first registered close is 67 days, with onboarding taking the first two weeks and certification the next two. The 84% of partners who close inside 90 days typically bring at least one warm opportunity to the kickoff.
Authorized is a $150k annual attainment target and four certified engineers. Premier is $750k attainment and one named vertical specialization. Movement is measured annually but reviewed quarterly — and a single multi-region deal can put a Registered partner on Premier in the same year.
Not the product itself — newsco is a brand we invest in. But all customer-facing materials, demo content, training content and the partner portal can be co-branded. Most Premier partners run a "Newsco · Powered by [Partner]" lockup on customer-facing comms.
Authorized partners get a named channel manager and a monthly cadence. Premier partners add an executive sponsor and quarterly business reviews with our leadership. The channel manager rides along on at least the first three partner-led discovery calls.
Authorized partners get a quarterly loaner kit (two 55" displays, a player, and a packaged demo loop) plus 20 endpoints of NFR licensing for internal use, training and customer demos. Premier partners get unlimited internal NFR.
